Lucy Milligan

Global Social Media Manager @Malt

Berlin, DE

I am responsible for the strategic and technical management of Malt’s social media presence across Europe. My role is to ensure that the company’s digital communication is efficient, reaches the correct professional audiences, and supports the company’s growth in the enterprise sector.Key responsibilities- I design and oversee long-term communication plans to build Malt’s brand reputation in the EMEA region- I manage the software and digital tools required to run international social media accounts at scale- I lead cross-departmental teams to ensure marketing campaigns are executed correctly across all digital platforms- I monitor and evaluate performance data to ensure marketing budgets are spent effectively and that the company meets its business targets- I manage professional relationships with external creators, influencers, and platform partners to expand Malt’s reach.

School of Business, Economics and Law at the University of Gothenburg

Bachelor's degree, Law

University of St Andrews

Master's degree, Business

University of Glasgow

Bachelor of Laws - LLB, Law