Lucy Lebeter

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUCY LEBETER

I transform marketing functions into digital first commercial growth engines that deliver measurable ROI.Currently leading digital marketing and operations at The Access Group, where I\'ve built a Global Centre of Excellence serving 22 portfolio companies, delivered £Multi Million marketing-sourced pipeline, and pioneered practical AI implementation including GEO, voice interfaces, and agentic AI.What drives me:I believe modern marketing should be equal parts art and science - creatively engaging customers whilst rigorously measuring every interaction. My \"Forensic Funnel\" methodology exemplifies this approach, connecting multiple data sources to create complete visibility across the customer journey.What I\'ve delivered: Built and scaled digital marketing operations from startup to £200M pipeline generation Lead 75 digital marketing specialists across UK, Romania, and Malaysia operations Pioneered UK\'s first systematic B2B AI search visibility programme Created proprietary analytics tools and methodologies now industry benchmarks Achieved 23% efficiency gains whilst improving lead quality by 32% Saved £800K annually by transitioning from agencies to in-house excellenceMy experience spans:Sectors: B2B SaaS, Energy, Retail, Financial ServicesScale: Startups to FTSE 100, PE-backed portfoliosExpertise: Digital Marketing, Performance Marketing, MarTech, Marketing Operations, Digital Transformation, AI InnovationTechnologies: Marketo, Salesforce, DreamData, Power BI, Umbraco, GA4, Full Adobe & Google StackWhat makes me different:I don\'t just optimise marketing - I reimagine it. Whether building Digital Academies for future talent, developing innovation labs for rapid testing, or creating frameworks that scale across portfolios, I focus on sustainable transformation that delivers both quarterly results and long-term competitive advantage.