Lucy Hattersley

Senior Academic Development Manager @Sony Interactive Entertainment

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Senior Academic Development Manager @Sony Interactive Entertainment

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London, GB

In the Future Technology Group, we are redefining the boundaries of play through bold innovation and technical creativity. Our mission is to shape the future of PlayStation by exploring emerging technologies and fostering groundbreaking ideas.In my role, I lead our academic research strategy across the UK, Europe, and ANZ. I am responsible for building and sustaining high-impact partnerships with leading universities and research institutions. This includes identifying strategic collaborators, establishing long-term relationships with key labs and faculty, and aligning academic innovation with PlayStation’s future technology roadmap.

EDUCATION

2010 — 2010

Charted Institute of Marketing

Diploma, Integrated Digital Media and Branding

2000 — 2004

University of Liverpool

BA (Hons), Business Studies

SKILLS

StrategyE-CommerceDisplay AdvertisingContent StrategyLead GenerationCustomer AcquisitionWeb AnalyticsNew MediaSocial MediaPpcDigital StrategyBusiness DevelopmentDigital MarketingConversion OptimizationMarketingMobile MarketingDigital MediaMobile DevicesMobile AdvertisingOnline Lead GenerationCommunicationMedia PlanningEmail MarketingAccount ManagementCampaign ManagementMedia BuyingAffiliate MarketingSocial NetworkingSocial Media MarketingAdvertisingOnline AdvertisingSemPublishingSearch Engine Optimization (SEO)SEOOnline MarketingAdvertising Sales

ABOUT LUCY HATTERSLEY

In The Future Technology Group we are transforming the experience of play through bold innovation and technical creativity, using our skills and passion to push the boundaries of what\'s possible and build the future for PlayStation. I am the manager of our academic research program in the UK, Europe, and ANZ. My role is to develop and maintain relationships with the academic community, including creating and maintaining deep relationships with specific institutions/laboratories to help create innovation for PlayStation.We work and support universities in a variety of ways from sponsoring research groups, funding PhDs, placing researchers directly into projects, and co-authoring papers. I also set up and manage these academic collaborations.

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Lucy Hattersley — Senior Academic Development Manager at Sony Interactive Entertainment in London, GB | Unifers