Lucy Guy
Director, Global Trade Enablement @HX Expeditions
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WORK HISTORY
Director, Global Trade Enablement @HX Expeditions
London, GB
Responsible for developing and implementing the overall global strategy for driving B2B engagement with HX, enabling global market B2B sales teams with training, systems, partner loyalty & incentives, support and communications. Working strategically with cross-functional and local market teams to ensure the highest level of awareness and engagement with the travel agent community globally, enabling efficient and scalable revenue growth through the B2B distribution channel.
SKILLS
ABOUT LUCY GUY
I am an ambitious and effective marketing leader who is experienced in leading high performing and diverse teams. I have over ten years of experience in CRM & Loyalty and have also specialised in strategic planning, take to market, creative services, content and digital. I strive to deliver strong and compelling strategies that engage with customers to drive desired behaviours and deliver against objectives and KPI’s. I am passionate and driven, with an agile working approach. I have a can-do attitude and consider myself a strong stakeholder manager and influencer. I enjoy the creativity of marketing, but also using data to drive effective communications. Much of my success is driven through my teams, who I support through coaching and empowerment.
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