Lucy Froelich
Manager, Social Marketing & Strategy @ Dentsu Creative for CLIF/Zbar
- Role
- Social Media Manager at Dentsu Creative
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lucy Froelich
Seeing that I work in social media, you might think,\"She\'s chronically online,\" and you\'d be absolutely right. I am indeed chronically online, and I\'m not ashamed to admit it. If there\'s a new trend, I\'ve probably already tried it—whether for my brand\'s page or my own. That being said, I\'m well-versed in the online world, particularly in CPG and D2C sectors, and I work directly with clients to bring their projects to life.Based in Denver, I work remotely, enjoying the best of both worlds: tackling creative projects while soaking up Colorado\'s great outdoors. When I\'m not working, you\'ll find me exploring the mountains or finding new ways to stay active. Let\'s connect and create something awesome together!
Experience
Social Media Manager
Nov 2024 — Present
Clients: Chicken in a Biskit, Sour Patch Kids, triscuit, CLIF bar, Zbar- Acted as the primary liaison with clients to secure content approval, ensuring clear communication and timely feedback to meet project deadlines- Spearheaded community management initiatives to expand reach and engage wider audiences on emerging platforms, driving growth and enhancing brand presence- Developed and refined the brand\'s TOV, persona, and always-on social strategy, continuously optimizing through quarterly reports- Contributed to strategic planning by developing a comprehensive POV on projected 2025 trends, covering fashion, platforms, streaming, social media habits, consumer shopping, and snacking trends- Every other week, dedicate a full day to writing a cultural newsletter for clients, identifying macro trends and cultural moments, and providing key learnings for brands to leverage- Guided a new Associate Social Media Manager through their transition from intern to full-time role, providing mentorship and support to ensure a smooth and successful integration into the team- Served as a Social Media Manager Captain, leading monthly syncs with fellow managers and account directors and directly managed the summer intern, providing mentorship in content creation and brand strategy.
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
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