Lucy Connolly

Ecommerce Coordinator @Warner Music Group

London, GB

Manage end-to-end ecommerce product listings across multiple artist-specific, label stores and wider D2C platforms (Shopify & Salesforce).Optimise category structures, homepage layouts, and product naming conventions to maximise visibility, improve navigation, and support SEO and sales priorities across artist and label storefronts.Assist with pricing decisions that balance margin targets with accessibility for loyal fan communities.Edit and adapt promotional visuals and banners with Adobe Photoshop to optimise presentation and engagement.Collaborate with marketing, operations, and merchandise teams to launch campaigns and ensure seamless site and customer experience.Analyse sales and web performance data to improve store performance, customer engagement, and inventory management during major releases and campaigns.Conduct regular site walks to identify and resolve errors, to ensure accuracy and a seamless shopping experience across all storefronts.Atlantic records, Parlophone, Warner records, Rhino & Catalogue, Fueled by Ramen, Roadrunner, third partyLaunches support across various artists: Ed Sheeran, Alex Warren, Rosè, Melanie Martinez, Pet Shop Boys, Madonna, Twenty One Pilots, Trivium, etc.

Middlesex University

Bachelor's degree