Lucy Bowers

Senior Marketing Manager @Salesforce

London, GB

Own GTM-planning and campaign management across channels including events, digital and social(paid & organic), generated $1.5M of sales pipeline in first six months in role- Built rigour around measuring effectiveness and tracking ROI at key milestones (30, 60 and 90 dayspost-activation) to ensure data-driven planning and strategic budget allocation- Updated ways of working to increase sales engagement with marketing collateral, developed newpartnership strategy to increase ROI for key industry events

University of Sydney

Bachelor of Arts (BA), Music, Italian

North Sydney Girls High School

Higher School Certificate, English, Mathematics, Music, French

London Business School

Master of Business Administration - MBA, Business Administration and Management, General