Lucio Manocchio

Digital Experience Manager @Philip Morris International

I\'m responsible for developing innovative & compelling digital solutions that will optimize the user experience along the digital/phygital ecosystem. Working in synergy with different stakeholders (i.e. Information Technology, CRM, Consumer Experience, Loyalty, Direct & Indirect channels) to drive omnichannel digital acceleration. I\'m driving and enhancing existing Artificial Intelligence, Machine Learning and neuro-linguistic programming (NLP) solutions, developing digital innovations across the omnichannel ecosystem and bringing them to life on the basis of identified opportunities (and/or pain-points to be addressed) prioritized in collaboration with the concerned functions and departments. Main accountabilities and achivements- Lead development and evolution of Artificial Intelligence, deep/machine learning models, neuro-linguistic programming (NLP), to accelerate digitalisation within digital/phygital ecosystem, while ensuring frictionless user experiences- Design and manage AI-assisted conversational marketing tools (chatobots, virtual coaches) for both B2C and B2B channels, in full synergy with CRM, Consumer Experience, Customer Care and online & offline sales channels, supporting Liquid Work Force progressive scale-up, while ensuring improved trade-off between cost effectiveness/ROI and quality of the user experience.