Lucio Frias

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUCIO FRIAS

15 years of experience among P&G and international design agencies. 10 Years at P&G with multi business, global, and regional experience. During my career at P&G, I have continuously applied and demonstrated strong strategic and Design Thinking skills, which has created solid partnerships and sustainable business contributions. My work has been categorized on several occasions as ”Great Design” within the P&G corporate design function. I received the “Outstanding Leadership” award based on my design partnership with R&D Packaging, and I have been recognized with “Best in Class” partnership to Product Research through the design and collaboration of test learning experiences. As a global team member across NA/WE/ASIA and LA, I have been recognized as an influential contributor in defining the team principles as “Enablers to Accelerate Success.” Among these, one specifically stands out regarding collaborative processes and a positive team culture, required to deliver successful business results. I have also been repeatedly cited by my colleagues as an expert in setting critical paths, and achieving Design contributions with a sense of urgency. I have built powerful partnerships with both technical and commercial partners by quickly understanding consumer needs and both technical and cost constraints, while delivering stretch (and successful) design solutions in FEI (Front End innovation). Across my global P&G roles, I have continuously applied an external focus across regions and cultures, to create Package Design solutions that delight and fulfill regional consumer needs while also maintaining universal platforms to ensure simplicity and efficiency across all hard and soft points. I played a key role in building the Latin America design innovation capability by identifying talent, hiring and fostering the value of design within the LA R&D organization.