Lucina Odoi
Professor of International Marketing @Hochschule Furtwangen
Friedrichshafen, DE
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WORK HISTORY
Apr 2025 — Present
Professor of International Marketing @Hochschule Furtwangen
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EDUCATION
2000 — 2006
University of Mannheim
Diplom / Master of Business Administration, Business Administration, Marketing, Controlling
2019 — 2024
University of Strathclyde
Doctor of Philosophy - PhD, Marketing
2003 — 2004
Swansea University / Prifysgol Abertawe
Bachelor of Arts (B.A.), Business Administration and Management, General
SKILLS
Innovation ManagementInternational MarketingProduct ManagementCustomer MarketingAgency RelationsTrade MarketingNeuro MarketingDesign ManagementBrand ManagementMedia ManagementNational MarketingKey Account ManagementCooperationsStrategic MarketingSponsoringFmcgCommunication Development
ABOUT LUCINA ODOI
Driven by a passion for marketing, I connect marketing practice with academia and aim to inspire future marketers. I am committed to using marketing tools to help build a more sustainable consumer society.
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