Lucy Wang
Performance Marketing @Cargurus
- Role
- Senior Acquisition Marketing Manager at CarGurus
- Location
- Somerville, MA, US
- LinkedIn followers
- 500 followers
About Lucy Wang
Growth marketing professional with experience in multi-channel marketing, analytics, market research, consumer insights, product marketing, and more. Proven track record working in a variety of environments including large global organizations, start-up companies, and non-profit organizations. Passionate about data-driven problem solving and developing new products and services to help drive business results and customer growth. Strong written and verbal communication skills honed through extensive interaction with senior executives, management teams, stakeholders, and clients.
Experience
Senior Acquisition Marketing Manager
Jan 2022 — Present · Cambridge, MA, US
Lead multi-channel performance marketing efforts across 6 international markets, managing a multi-million-dollar annual marketing budget - Responsible for setting strategic roadmap, driving growth and efficiency targets, and forecasting performance trends, and informing investment and strategic recommendations- Collaborate with cross-functional stakeholders and external marketing partners to optimize growth through new initiatives testing, market evaluation, and consumer insight analyses - Conduct in-depth, data-driven analyses to identify growth opportunities and manage performance tests that have resulted in consistent YoY gains in efficiency
Education
Yale University
Bachelor’s Degree, Environmental Science, Economics
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