Lucille T.
Digital Trading Manager @Dobbies Garden Centres
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WORK HISTORY
Digital Trading Manager @Dobbies Garden Centres
EDUCATION
International School of Geneva
International Baccalaureate
The University of Edinburgh
Bachelor of Science (BSc), Sport and Recreation Management
SKILLS
ABOUT LUCILLE T.
I build ecommerce experiences that work for customers and commercial teams. I enjoy turning messy or manual processes into something structured and scalable.I’ve led major initiatives that have reshaped how retailers trade online:• Implemented a new PIM system that cut seasonal upload time and unlocked faster go-to-market speed• Introduced AI-driven workflows that cut product upload and content production times, freeing the team to focus on higher-impact trading tasks• Rebuilt site structure, product data quality and UX to reduce friction and improve conversion while reducing customer service load• Redesigned CRM and segmentation strategies to deliver performance consistently above industry benchmarks• Developed and mentored cross-functional teams covering Trading, Buying, Content and Customer Services• Driven sustained digital growth within complex, high-volume, high-SKU retail environmentsMy background covers trading, CRM, buying, merchandising, product data, site taxonomy and on-site UX, which allows me to align commercial goals with customer experience and operational capability.My leadership style is grounded in clarity, structured thinking and emotional intelligence.Do not hesitate to reach out directly at lucille.tong[at]gmail.com
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