Lucille Barchitta

About Lucille Barchitta

I’m excited to be a part of NBCUniversal, a global leader at the forefront of technology, premium content, and innovation. Over the course of my career, I’ve had the opportunity to work in diverse roles, from media buying to media sales, and have witnessed the incredible growth of streaming in the industry. I\'m grateful for the chance to work alongside talented teams, continuously learning and adapting as the media landscape evolves. My sales experience ranges across onsite, in-show, custom content, social, digital, streaming, commerce, linear and advanced audience targeting. As Vice President, Agency Partnerships, I lead a team of national advertising sellers to drive revenue growth and creative solutions for clients across NBCU\'s linear, streaming, and digital platforms. I’m responsible for cultivating strong relationships with major agencies, mentoring Account Directors, and meeting quarterly and annual sales goals. In addition to contributing to the development of media plans that leverage advanced audience data to deliver impactful outcomes, I also design complex deals through collaboration with marketing and programming teams to achieve full-funnel results. Passionate about leadership, positivity, and fostering a culture of excellence, I’m committed to promoting innovation and teamwork within the organization.

Experience

1. Vice President, Agency Partnerships

   NBCUniversal

   Oct 2020 — Present

Education

• Muhlenberg College

  Bachelor of Arts (B.A.)

  1990 — 1994

Skills

• Broadcast Television
• Marketing
• Marketing Strategy
• Online Advertising
• Television
• Media Planning
• Media Buying
• Digital Media
• Editing
• New Media
• Sponsorship
• Mobile Marketing
• New Business Development
• Digital Strategy
• Social Media Marketing
• Advertising
• Integrated Marketing
• Digital Marketing
• Facebook
• Entertainment
• Broadcast
• Sales
• Social Media