Lucile Schmitt

Event Marketing Manager Semea (Via Mextor) @Workday

Ville de Paris, FR

As Event Marketing Manager for South EMEA, I lead the strategy and delivery of Workday’s flagship events across France, Spain, and Italy. I own the full event cycle, from audience targeting, content strategy, logistics, and communications, to demand generation and performance measurement. Driving strategic events end-to-end: aligning audience, content, and execution to generate demand and deliver measurable ROI.I manage large-scale regional events such as Elevate Paris attendees), Elevate Madrid (400 attendees), and Horizon Milan, as well as South EMEA delegations at Workday’s global flagships (Rising EMEA - attendees; Rising US - attendees). I also oversee Workday’s presence at third-party events like Unleash World, where Workday is a platinum sponsor.Recognized as the primary point of contact for South EMEA, I connect global and regional teams (marketing, digital, MarComms, automation, leadership) and partner closely with sales to maximize ROI. I create tailored enablement tools, streamline registration processes, and provide real-time tracking dashboards (Salesforce/Tableau) to measure performance (registrations, MQLs, pipeline, ROI) and optimize future strategies.Tools: Salesforce, Tableau, Splash, Marketo, Adobe, Canva, ServiceNow, Slack, Workfront, Uptempo, Salespot, Workday, Suite Google, Monday