Lucile Martin
Owner/Operator at Feel Good Productions
- Role
- on Premise Festival & Events Manager at Red Bull
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lucile Martin
As a young professional with a passion for Marketing and Operations, from a local to…
Experience
on Premise Festival & Events Manager
Jul 2023 — Present · Austin, TX, US
Sponsorship & Partnership Negotiation: Identify, evaluate, and secure sponsorship opportunities with high-profile festivals, venues, and event partners; negotiate contracts to maximize brand exposure and return on investment.Creative Concept Development: Design innovative, immersive activations that bring the Red Bull brand to life, from VIP experiences and branded lounges to interactive consumer touchpoints.On-Site Event Execution: Oversee all aspects of event operations including setup, staff management, partner liaison, and real-time troubleshooting to ensure flawless brand representation.Budget & ROI Management: Develop and manage event budgets, track expenses, and measure performance against KPIs to ensure maximum efficiency and impact.Cross-Functional Collaboration: Work closely with marketing, sales, field teams, and distribution partners to align event strategies with broader business objectives.Brand Compliance & Quality Control: Ensure all activations meet Red Bull’s global brand standards, from design and messaging to consumer experience delivery.Post-Event Analysis: Conduct detailed evaluations of each event’s success, compiling insights to optimize future partnerships, activations, and market strategies.Relationship Building: Maintain and grow relationships with key stakeholders including event organizers, venue owners, talent managers, and industry influencers.
Education
The University of Texas at Austin
Bachelor of Science (B.S.)
2010 — 2013
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