Lucile Boussagol-Fotius
Digital Marketing Senior Specialist - Emea @Zimmer Biomet
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WORK HISTORY
Digital Marketing Senior Specialist - Emea @Zimmer Biomet
EDUCATION
MBS School of Business
Bachelor of Business Administration (BBA) - Accrédité AACSB, Commerce international
MBS School of Business
Master Grande Ecoles, Digital Marketing
University of Montpellier
Licence 1, Management
La Trobe University
Bachelor's degree, International Business Administration
SKILLS
ABOUT LUCILE BOUSSAGOL-FOTIUS
As a Digital Marketing Specialist with over 6 years of experience in B2B environments, primarily within the MedTech sector, I specialize in crafting data-driven, multi-channel marketing strategies that engage professional audiences and generate measurable results across the EMEA region.At Zimmer Biomet, I lead digital campaigns that integrate email marketing, social media strategy, marketing automation, and CRM platforms such as Marketo and Salesforce (SFDC). I’m passionate about leveraging digital tools to enhance customer engagement, optimize the buyer journey, and drive lead generation in highly regulated industries.Certified in LinkedIn Marketing Solutions, passionate about content creation, and competitive intelligence, I’m continuously evolving my approach to keep up with digital trends and platform innovations. I thrive in cross-functional teams, enjoy turning complex objectives into actionable campaigns, and am always looking to improve collaboration between marketing and sales.Always curious, I enjoy exploring innovative ways to elevate digital strategy and customer engagement in the MedTech space.
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