Lucila Korz
Head of Crm Campaigns - Global @Deezer
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WORK HISTORY
Head of Crm Campaigns - Global @Deezer
Lead the global CRM Campaigns strategy to drive conversion, engagement, and revenue growth for a Freemium subscription-based streaming service.• Empower a high-performing team, fostering a data-driven mindset focused on experimentation and optimization to support key business priorities across B2C, B2B, and B2B2C segments.• Enhance cross-functional collaboration, ensuring alignment across the organization while translating business goals into actionable, customer-centric plans.• Cultivate a culture of innovation and personalization across CRM channels, scaling creative and data-driven strategies for maximum relevance and impact.• Lead the CRM campaign management process, enhancing efficiency and streamlining operations to empower the team.
EDUCATION
Universidad de Ciencias Empresariales y Sociales
Postgraduate - Digital Marketing, Marketing
Reforge
Growth Series Program
Universidad de Ciencias Empresariales y Sociales
Bachelor's degree in Advertising
SKILLS
ABOUT LUCILA KORZ
I am a results-driven CRM leader with +10 years of experience in strategic planning, data…
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