Lucie Zhang
Social Media Marketing at Netflix
- Role
- Social Media Marketing, Drama and Comedy Series at Netflix
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lucie Zhang
Digital content creator and award-winning social media storyteller with a proven track record of driving results and innovation for top global brands, including Netflix, Vogue, Ralph Lauren, Balmain, Anna Sui, Derek Lam, Barbie, and more.Core specialities include: social media strategy, social media marketing, community management, digital content creation, brand partnerships, editorial strategy, public relations, and talent outreach.Additional writing can be found here:
Experience
Social Media Marketing, Drama and Comedy Series
Aug 2021 — Present · Los Angeles, CA, US
Drive global social media marketing strategy for Netflix series, including drama, comedy, live shows, and more.Launched and led @netflixgolden, a social media audience vertical focused on the global Asian and Pacific Islander diaspora
Education
Duke University
B.A., Public Policy Studies, Economics, Policy Journalism & Media Studies
2006 — 2010
Skills
- Publicity
- Social Networking
- Social Media Marketing
- Google Analytics
- Press Releases
- Digital Media
- Blogging
- E-Commerce
- Editing
- Digital Marketing
- Content Strategy
- Media Relations
- Community Outreach
- Online Marketing
- Social Media
- Community Management
- Event Planning
- Digital Strategy
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