Lucie Loriggiola

Digital Experience Manager @Groupe Clarins

Ville de Paris, FR

1- Structure and manage the new digital initiatives linked within the Brand departement Leadership • Be the point of contact of our department on any new group initiatives linked to our expertise and that impacts our scope/roadmap. • Understands stakeholders’ objectives and challenges (UX/CRO, Animation, brand, business, IT.) to support the project on the digital scope, source ideas and spot risks. • Lead (or participate to) the various workshop around the project (Ideation, Design Thinking…) Strategy • Define vision, expectations, objectives, priorities, resources and requirement around a new digital opportunity, in line with the Brand objectives. • Develop and promote a consistent methodology within our scope of work. • Be curious about trends around digital subjects in order to anticipate and/or recommend new opportunities. Communication • Adopt constructive critical thinking and solution maker mindset to facilitate the progress and collaboration between all stakeholders. • Set-up and encourage cross-functional cooperation and communication. 2- Manage the team and our activities • Define the roles and responsibilities of the PM and designers/consultants around the various projects • Strengthen the project governance of PM • Build and ensure good communication and collaboration within the team but also within the global digital department • Contribute to skill development • Celebrate our achievements and successes 3- Evaluate our performance and draw learnings • Work closely with the CRO team to create the business cases behind each project to help prioritization. • Monitor our KPI, identify the best practices that can serve the future initiatives. Develop corresponding action plan. • In collaboration with the CRO ream, build/follow user research, reporting, benchmark etc

ISC Paris

Master 2 Grand Ecole de Commerce - specialised in E-business

Shafston International College (Brisbane, Australia)

Diploma of linguistic studies, grade « Intermediate Level », Anglais

ESP Ecole Supérieure de Publicité, Communication et Marketing

BTS Communication des Entreprises, Communication, Marketing, Stratégie...

Griffith College Dublin

Master 1 Grand Ecole de Commerce, E-business