Lucie Cregeur
Adjunct Professor @Kennesaw State University - Michael J. Coles College Of Business
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WORK HISTORY
Adjunct Professor @Kennesaw State University - Michael J. Coles College Of Business
Kennesaw, GA, US
Preparing the next generation of marketing and business professionals for impactful careers.
EDUCATION
University of Georgia - Terry College of Business
MBA
Michigan State University
BA
SKILLS
ABOUT LUCIE CREGEUR
Forward-thinking integrated marketing strategist and leader of dynamic programs recognized for depth of experience in cause, sustainability, digital, and traditional marketing, communications, brand management, and sponsorship programs.Entrepreneurial-minded with a track record of driving business value and results through meaningful programs that resonate with the audience. Instrumental in standing up and leading progressive new channels including oversight of Best Buy’s Cultural and Cause marketing division. Skilled at designing and executing programs that align with the mission, vision, and business objectives that result in inspiring awareness, engagement, and action. BRAND ENABLEMENT & CUSTOMER ACTIVATIONKnown for designing and executing bold and comprehensive marketing strategies that boost brand presence, awareness, and resonate the value behind the brand in a community. Consistent delivery of impactful results, outpacing KPIs and ‘brand love.’ Strong ability to drive brand strategy, storytelling, and integrated programs that utilize traditional and digital marketing mediums in addition to spanning across events, training, tradeshows, promotions, and sponsorship activities. MARKETING LEADERSHIPDedicated to uplifting, inspiring, and promoting employee growth and development with experience building and leading high-performing marketing teams. Oversee multi-million dollar budgets and have led the launch of new divisions and maturation of fast-growing areas of an organization.Positioned on Best Buy’s Marketing Review Council, Inclusion Pillar Co-Lead, Chair of the Family & Inclusion Group, Trainer for Inclusivity Programs, and positioned on the Minneapolis Public Schools PTO Communications and Equity Committee. CORE COMPETENCIES• Digital & Traditional Marketing Campaigns• Integrated/Omni-Channel Marketing Strategy • Marketing & Communications• Brand Management• Cause, Cultural (DEI), Sustainability Marketing• Customer Activation & Engagement• Sponsorships & Vendor Partnerships• Event Management / Tradeshows / Training• Market Research & Data Analysis – Data-Driven Marketing• Culture/Change Management• Budget Management• Cross-Functional Leadership | Coaching and Mentoring
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