Lucie Hughes

About Lucie Hughes

I am a marketing leader with 15+ years of experience driving strategy across pharmacy benefits, vision benefits, insurance, and digital healthcare retail organizations.As Director of Marketing, I lead and develop cross-functional marketing and proposal teams while overseeing enterprise initiatives spanning brand positioning, sales enablement, ABM strategy, thought leadership, digital experience, and customer lifecycle marketing. I partner closely with senior leadership to align marketing efforts with growth and retention objectives, ensuring cohesive messaging across complex stakeholder environments including public sector entities, labor organizations, brokers, health plans, and commercial clients. My leadership approach centers on building high-performing teams, establishing clear processes, and translating strategy into structured execution. I focus on developing scalable marketing infrastructure, strengthening market positioning in regulated industries, and equipping sales and account management teams with tools and messaging that support sustainable growth.I am particularly passionate about operating at the intersection of strategy and execution, transforming high-level business goals into actionable marketing plans that deliver measurable impact.

Experience

1. Marketing Director

   Benecard Services, LLC

   Nov 2020 — Present · Lawrenceville, NJ, US

   Lead marketing strategy across a diversified healthcare portfolio including pharmacy benefits (PBM), vision benefits administration (National Vision Administrators), and digital healthcare retail (Contact Fill).Partner with executive leadership to align marketing initiatives with growth and retention objectives across public sector, union, broker, and commercial markets. Oversee brand positioning, sales enablement, ABM strategy, lifecycle marketing, and digital experience initiatives within highly regulated environments.Direct and develop cross-functional marketing and proposal teams, supporting complex public-sector RFPs, multi-million-dollar bids, and account-based growth initiatives.Key areas of focus include:• Sales enablement and proposal strategy• Thought leadership and market positioning in pharmacy benefits• Customer lifecycle automation • Digital transformation, including ADA-compliant portal redesign• Building and scaling marketing infrastructure across multiple business unitsAdditionally, built and launched the marketing function for Contact Fill, establishing full-funnel digital strategy and lifecycle automation that now contributes more than 20% of total company revenue.

Education

• EMLV - École de Management Léonard de Vinci

  Bachelor, Marketing Management - Minor BtoB

  2007 — 2011

• University of Louisiana at Lafayette

  International Marketing Management

  2009 — 2010

• CEFAM - MBA Program

  MBA, International Management

  2011 — 2012

• Renmin University of China

  Master of Business Administration (MBA), International Business

  2012 — 2012

• Institution du Sacré Coeur

  Baccalaureate, Economics & Social

  2004 — 2007

• Rider University

  Master of Business Administration (MBA), Global Business

  2012 — 2013

Skills

• Email Marketing Software
• Marketing
• Global Business Development
• Content Management
• IT Solutions
• Web Analytics
• Events Organisation
• Events Coordination
• Integrated Marketing
• Toefl 105/120
• French
• Microsoft Technologies
• Regulatory Compliance
• Global Marketing
• International Marketing
• Small Business
• Toeic 960/990
• Social Media Marketing
• Graphic Design
• Teamwork
• English
• Team Leadership
• Event Planning
• Corporate Communications
• Email Marketing
• Online Marketing
• International Relations
• Social Media
• Web Design
• Adobe Creative Suite
• Computer Graphics Design
• Microsoft Office 2010
• Communication
• Photoshop
• Management
• Content Marketing
• New Business Development
• Online PR
• Fluent English
• Advanced Spanish