Lucie Speck

About Lucie Speck

I’m a digital marketing professional with experience across agency and in-house paid media, focused on performance-driven growth and data-informed strategy.I graduated from the University of South Carolina’s Darla Moore School of Business with a B.S. in Business Administration, double majoring in International Business and Management Consulting, with minors in Retailing and French. Through the International Business Education Alliance (IBEA), I completed consulting projects and coursework in Germany, Singapore, and Brazil, working on cross-cultural teams to solve real-world business challenges.I began my career at PMG, where I supported and led paid social initiatives for global brands like Nike, Jordan, and Solo Stove, managing large-scale budgets, driving performance optimization, and contributing to first-to-market testing across multiple platforms.I now work in-house at Electrolux Group, supporting direct-to-consumer growth through the execution and optimization of paid search, social, and shopping campaigns in close collaboration with media, creative, and technical teams.I’m particularly interested in performance marketing at the intersection of ecommerce, analytics, and sustainable brand growth.

Experience

1. Digital Paid Media Coordinator

   Electrolux Group

   Jan 2026 — Present · Charlotte, NC, US

Education

• FGV/EBAPE

  Fall Semester Study Abroad, International Business

• University of Mannheim

  Spring Semester Abroad, International Business

• Darla Moore School of Business at the University of South Carolina

  Bachelor of Science, Business Administration, International Business, Management Consulting

• ESSEC Asia-Pacific

  Spring Semester Abroad, International Business

• University of South Carolina

  Bachelor of Science, Business Administration, Minor: French, Retailing

  2020 — 2024