Lucie Milanes

WORK HISTORY

EDUCATION

ABOUT LUCIE MILANES

Global strategic marketing professional with extensive experience across industries: Healthcare (CVS Health), CPG (Unilever, Kellogg\'s), Wireless (Cricket), Financial Services (Western Union), Pharmaceuticals & Devices (Novo Nordisk), Technology (Epson) and Advertising (WPP) having managed Global, International and US markets. Passionate leader and team builder driven to make a difference and grow the business. As a marketer, everything starts with the consumer, and understanding their unmet needs is critical to be able to deliver a superb experience that ideally translates into customer obsession. I believe in data-driven analysis and decision-making. As a leader, I believe in empowerment, listening, being open, diversity of thought, innovation, mentoring, and continuous learning. Experienced: National, Local & Global and Glocal marketing and product expert, Integrated marketing 360 Planning approach: Strategic Planning, Product Management, Brand Management & Product Development, Benchmarking, Portfolio Marketing, New Product Launches Go to market, Brand Positioning, Product Marketing, Advertising Development from Concept/ Consumer Insights through Branding, Content & , Social Media Strategy, Storytelling, Influencers, Digital Marketing, Demand Generation, Production, Agency Management, Media Planning including traditional, Online, Mobile, Grassroots, Virtual, AR, AI, Experiential, Events, Public Relations, B2B and B2C. Omni, multi-channel & account-specific marketing strategies and implementation. MBA Marketing, Six Sigma Certified, Lean, Kaizen, PMO, Strategy and Product development process. Global Strategy planning and development. Artificial Intelligence strategy and implementation. Process improvement and project management. Extensive experience managing and/or collaborating with business teams, external partners, engineers, designers, technical writers, data scientists, and researchers to deliver great products and solutions. For post and repost comments: All thoughts and opinions are my own.