Lucia Liu
- Role
- Content Creator & Strategist at TATCHA
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lucia Liu
As a content creator, graphic designer & photographer with a Bachelor\'s from the…
Experience
Content Creator & Strategist
Mar 2022 — Present
Bring brand to life by creating, filming, and editing ready-to-post TikTok videos that can be used in both organic and paid platforms. • Manage day to day posting and respond/ engage in real-time to posts, questions, comments on & off channel, as well as handle customer service requests • Generate organic engagement & grow community • Work alongside department and cross-functional stakeholders to ensure that content is aligned with brand planning/calendars, brand aesthetics and our visual identity. • Monitor and analyze performance of branded content elements, using data to inform future strategy decisions. Speak and report on TikTok\'s KPIs and metrics. • Support paid ad needs (additional lo-fi assets), photoshoots, & influencer activations
Education
University of Southern California
Bachelor’s Degree, Graphic Design
2012 — 2016
London College of Fashion, University of the Arts London
Semester Abroad, Fashion Design
2015 — 2015
Skills
- Microsoft Excel
- Sewing
- Adobe Photoshop
- Microsoft Suites
- Retail
- Microsoft Word
- Adobe Indesign
- Adobe Lightroom
- Powerpoint
- Graphic Design
- Event Planning
- Social Networking
- Styling
- Microsoft Powerpoint
- Fashion
- Google Drive
- Microsoft Office
- Social Media
- Adobe Illustrator
- Merchandising
- Visual Merchandising
- Adobe Creative Suite
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