Lucia R.

About Lucia R.

For over a decade, I’ve partnered with global B2B and B2C organizations to build and scale digital marketing strategies with a strong focus on search, demand generation, and revenue growth.My passion is turning complex business goals into performance-driven marketing programs. I specialize in creating and modernizing search strategies that drive high-quality traffic, qualified leads, pipeline, and measurable revenue. I’ve managed a global paid search portfolio of $40M, launched programs from scratch, and transformed underperforming accounts into scalable growth engines.Recent wins include- Transformed a search strategy with improved measurement, non-brand budget shifts, and creative and landing page refreshes, driving +120% leads,+131% pipeline, and -65% CPL- Created a search strategy with a CRM focus that resulted in 79% more leads and 48% lower CPL, with 6% lower investment- Modernized a search account to incorporate automation and first-party data, which increased CVR by 86%.I value collaboration and believe the strongest strategies happen when search works together with social, programmatic, and media. I enjoy being challenged, solving problems, and continuously testing new approaches to adapt quickly in an ever-changing digital landscape.Colleagues describe me as strategic, highly organized, and passionate about excellence. I take pride in building strong teams, creating clean and scalable systems, and pushing performance while keeping a positive, solution-oriented mindset.I hold an MBA from the University of San Francisco and am fluent in English and Spanish.Specialties: Paid Search (Google Ads, Microsoft Advertising, Yahoo! Japan), Paid Social (LinkedIn, Meta, Reddit), SEO, SMO, Google Tag Manager, GA4, Marin Software, Search Ads 360, automation, first-party data strategy, and performance marketing leadership.

Experience

1. Head of Performance Marketing

   Rso Consulting

   Jun 2023 — Present · San Francisco, CA, US

   Responsible for developing digital marketing strategies, overseeing performance across SEM, SEO, social media, email, and affiliate marketing, and ensuring clients (B2B & B2C) are exceeding their marketing goals.

Education

• Universidad del Istmo

  Bachelor’s Degree, Business Administration

• University of San Francisco School of Management

  Master of Business Administration (M.B.A.), Entrepreneurship & Innovation

  2011 — 2012

Skills

• Online Marketing
• Copywriting
• Sem
• Event Planning
• Blogging
• Marketing Strategy
• Spanish
• SEO
• Web Analytics
• Search Engine Marketing (Sem)
• Social Media
• Online Advertising
• Event Management
• Ppc
• Google Analytics
• Social Media Marketing
• Marin Software
• Facebook
• Google Adwords
• Social Networking