Luciano Tavares

Sales Director, West Coast @Schluter Systems

Lake Forest, CA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Sales Director, West Coast @Schluter Systems

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Orange County, CA, US

I am responsible for overseeing the direct revenue stream for the West Coast—California, Oregon, Washington, Hawaii, Idaho, Montana, and northern Wyoming—while capitalizing on a network of national and regional distribution partners. My leadership extends to two regional managers, nine territory managers, five commercial managers, one field representative, and one field technical manager, with a focus on securing and delivering significant commercial and residential projects. My contributions to the North American Sales Strategy Team and my collaboration with the Architectural and Specification teams underscore my strategic approach to sales management. Through effective team leadership, market trend analysis, and representation at national trade shows, I significantly enhance sales performance and project pipeline management in the region.

EDUCATION

N/A

Pontifical Catholic University of Campinas

Bachelor of Science - BS, Civil Engineering

2012 — 2014

UC Irvine

Marketing Certificate Program

N/A

ETECAP - Technical College of Chemistry

Technical, Petrochemical

N/A

Columbia University

Certificate in Business Excellence

SKILLS

Sales ManagementProcurementMarket PlanningWorking AbroadProject ManagementPricingMaterialsBusiness StrategyManagementTeam BuildingBuilding MaterialsProduct ManagementBusiness DevelopmentMergers & AcquisitionsConstructionResearchMergersContract NegotiationProduct MarketingProduct InnovationManufacturingLiving AbroadLeadershipStrategic PlanningMarketingPricing StrategyMarketing StrategyProduct Development

ABOUT LUCIANO TAVARES

I\'m a seasoned Product Manager and Sales Executive with a rich background spanning over 20 years in the sales, operations, and production domains, primarily focused on the building materials sector for residential and commercial construction. My career is marked by a comprehensive understanding of product management, where I emphasize quality enhancements, process optimization, cost efficiency, and streamlined operations. My expertise extends to conducting effective contract negotiations and providing team leadership.My international exposure includes managing and collaborating with diversified teams across South America, North America, and Europe, which has enriched my professional journey with a profound understanding of global business dynamics. This experience has been instrumental in developing strategies that consistently exceed expectations through fostering valuable relationships and effective collaboration at all organizational levels, from stakeholders and management to team members, vendors, and customers.

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