Luciana Madeira

About Luciana Madeira

As a bilingual IT executive based in Texas, I led global strategic initiatives for Fortune 500companies, guiding cross-functional teams to deliver innovative solutions across North andSouth America.In my most recent role at General Motors, I directed a 137-person team and executed large-scaleprograms that modernized infrastructure, enhanced digital capabilities, and improved operationalefficiency. I built IT ecosystems for new branches, established a government-backed technologyhub, and led initiatives in AI, analytics, and customer experience.Throughout my career, I developed business-aligned IT strategies, mentored emerging leaders,and deployed scalable platforms to elevate performance in sales, marketing, and customerengagement. I also served as an executive sponsor for diversity and innovation efforts, fosteringinclusive leadership and cross-regional collaboration.Known for transforming complex challenges into actionable outcomes, I aligned global teams,strengthened executive partnerships, and delivered measurable impact through technologyleadership.CAREER ACHIEVEMENTS• Digital Transformation: Led cross-border initiatives including GM’s omnichannel electric vehicleplatform• Global Leadership: Oversaw strategic portfolios across IT, marketing, and customer experience• Growth Enablement: Launched a used vehicle bidding platform through a local vendorpartnership• Operational Efficiency: Implemented IT infrastructure at new port branches through governmentcollaboration• Customer Experience: Integrated direct-to-consumer sales into digital platforms and enhanceduser engagement through personalized services• DEI Leadership: Served as a culture ambassador and DEI group leader across GM businessunits• Innovation Enablement: Established a Technical Hub to accelerate delivery through globaltalent integration

Experience

1. Senior Director Epmo

   Lippert

   Feb 2026 — Present

Education

• Oakland University

  BBA, Marketing/ Applied Technology in Business

  1996 — 2000

• University of Michigan

  MBA

  2001 — 2003

• The George Washington University

  Master Certificate, Project Management

  2005 — 2005

Skills

• Process Improvement
• Agile Methodologies
• Team Building
• Management
• Collaborative Decision Making
• Problem Solving
• Recruiting
• IT Service Management
• Account Management
• Requirements Analysis
• Cloud Computing
• Change Management
• Planning
• Process Engineering
• Business Analysis
• Strategic Planning
• Microsoft Project
• Saas
• Process Management
• Cross-Functional Team Leadership
• Team Leadership
• Project & Delivery Methodologies
• Product Management
• Requirements Gathering
• Sdlc
• Metrics
• Microsoft Office
• Auditing
• Social Networking
• Salesforce.com
• Changepoint
• Quality Testing & Assurance
• Project Implementation
• Software Project Management
• Crm
• Project Management
• Team Management
• Sarbanes Oxley
• Program Management
• Migrations