Lucian Lui

About Lucian Lui

As a business-first C-Suite Marketing Leader, I’ve successfully driven growth across startups, midsize companies, and global organizations like Microsoft, Iron Mountain, Rapid7, and Immersive Labs. I excel at aligning marketing with business objectives to deliver scalable growth and measurable impact.Throughout my career, I have led a broad set of commercial disciplines including sales, demand generation, customer experience, branding, product marketing, corporate communications, and talent development while driving double-digit revenue growth, expanding market share, transforming teams, and scaling operational excellence.At Microsoft, I launched and scaled multimillion-dollar products globally. At Iron Mountain, I modernized a 70-year-old brand, driving a 248% ROI and $60M in revenue. At Rapid7, I delivered 28% YoY ARR growth through marketing transformation. Most recently, as CMO of Immersive Labs, I led a go-to-market transformation, increasing pipeline coverage by 4x and contributing to a 70% YoY ARR growth. At Immersive Labs, I integrated AI into our marketing strategy to drive scale, accelerate time to market, and reduce costs—leveraging AI tools to transform our marketing approach.While I’m most known for solving complex challenges through data, strategic thinking, and a customer-centric culture, I thrive in environments where I can bring people of diverse backgrounds and thinking together to achieve a shared goal.I’m passionate about continuous learning and look to surround myself with talented people who are excited about possibilities. Making a positive impact on and through others is a life-long pursuit that gives me energy and purpose. Beyond my professional achievements, I guest lecture on marketing at universities, mentor younger professionals, and advise startups on go-to-market strategies. I’m excited to help the next generation of leaders succeed.Specialties: Global Marketing, Global Brand Relaunch, CX Strategy, Emerging Markets, Go-to-Market Strategy, Product Marketing, Cyber Security, Enterprise Sales, C-Suite, Technology, Branding & Communication, Public Relations, Social Media, Digital Marketing, Portfolio and Product Marketing, Demand Generation, Customer Experience, Internal Culture Transformation, Top Talent

Experience

1. Startup Gtm Advisor

   Bluebean

   Aug 2025 — Present

Education

• New York University

  BS, Information Systems

  1990 — 1994

• The Tuck School of Business at Dartmouth

  MBA

  1997 — 1999

Skills

• New Product Release
• Demand Generation
• Business Alliances
• Cloud Computing
• Strategy
• Business Strategy
• Security
• Enterprise Software
• Sales & Marketing Leadership
• Sales Management
• Go-to-Market Strategy
• Pricing Strategy
• Revenue Forecasting
• Field Marketing
• Pipeline Management
• Competitive Analysis
• Solution Selling
• Strategic Partnerships
• Marketing Leadership
• Budgets
• Product Management
• Scorecard Management
• Marketing Strategy
• Sales Enablement Tools
• Press Relations
• Product Planning
• Project Management
• Partner Management
• Product Marketing
• Lead Generation
• Management