Lucia Liu

About Lucia Liu

Dynamic and entrepreneurial business leader with 10+ years of work experience spanning…

Experience

1. Global Strategic Digital Payments Partnerships

   American Express

   Jan 2021 — Present

   Build and scale digital products with new partners, manage existing partner relationships, and develop go-to-market strategy for driving awareness and adoption. Identify new business opportunities, business case development, contract negotiations, partner on-boarding by collaborating with cross functional teams including client management, product, project management, and marketing. Lead team of high performing managers to drive growth and optimization of various digital payment and loyalty products in Web 3, crypto, NFTs, digital identity, AI, and frontier tech.

Education

• University of Pennsylvania

  B.A, Communications; Marketing & Consumer Psychology

  2006 — 2010

• Shanghai High School International Division

  High School, NA

  2004 — 2006

Skills

• Data Analysis
• Microsoft Office
• Start-Ups
• Market Research
• Microsoft Excel
• Product Management
• Public Speaking
• Lead Generation
• Consulting
• Financial Modeling
• Business Strategy
• Social Media Marketing
• Training
• Pitch Development
• Content Marketing
• Marketing
• Leadership
• Sales
• Entrepreneurship
• Analytics
• Marketing Strategy
• Strategic Planning
• Social Media
• Management
• Email Marketing
• Business Development
• Customer Relationship Management (Crm)
• Strategy
• Client Management
• Salesforce.com
• Storytelling
• Online Marketing
• Product Marketing
• Small Business Marketing
• Powerpoint
• Strategic Partnerships