Lucia Hsieh
Experience Design Lead @Ontario Government | Gouvernement de l’Ontario
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WORK HISTORY
Experience Design Lead @Ontario Government | Gouvernement de l’Ontario
Toronto, ON, CA
Responsible for experience strategy and design execution for Ontario.ca, one of Canada’s largest digital platforms serving millions of residents and businesses- Developed metadata and taxonomy strategies to standardize how content, services, and datasets are structured, labeled, and connected across the platform- Designed information architecture (IA) frameworks that support AI-powered search, personalization, and service discovery by enabling machine-readable, well-structured content- Defined service and product strategy grounded in user research, behavioural data, and performance metrics- Established and operationalized experience KPIs (task completion, bounce rates, drop-off) to measure and continuously improve service quality- Partnered closely with executive leadership, product, design, content, and policy teams to define product vision and roadmap.
EDUCATION
Emily Carr University of Art and Design
Bachelor of Design, Industrial and Product Design
British Columbia Institute of Technology
Peter Thomson Centre for Venture Development
British Columbia Institute of Technology
Applied Web Development
Rocket Builders
Go to Market Program
ABOUT LUCIA HSIEH
I design and scale digital products across startups and public service, using research and data to understand how people really use services. I specialize in measuring task success, defining meaningful KPIs, and turning user insight into high-performing digital experiences that balance business goals, user needs, and policy constraints.
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