Lucia Giacomantonio

About Lucia Giacomantonio

I\'ve spent 15+ years building marketing programs that help education companies break into new markets, win district and state partnerships, and drive revenue. At BloomBoard, I support a 6-person sales team across 10 core states, and also lead a direct-to-teacher enrollment program in Kentucky. What makes me different: I get things done. I use AI tools to move faster, produce higher-quality work, and operate with the output of a full department.My sweet spot is go-to-market strategy and account-based marketing — understanding the nuances of how districts, state agencies, and education leaders evaluate and buy. I translate that insight into GTM strategy, sales enablement resources, and messaging that moves deals forward.

Experience

1. Director of Marketing

   Bloomboard

   Dec 2014 — Present

   With 11+ years leading marketing at BloomBoard, a national K-12 talent development platform, I own the full scope of marketing execution — managing everything from strategy to production.

Education

• Western Michigan University

  Bachelor of Arts, Public Relations

  1998 — 2003

Skills

• Public Relations
• Media Relations
• Educational Technology
• Community Management
• Event Planning
• Strategy
• Social Media Marketing
• SEO
• Blogging
• Lead Generation
• Customer Acquisition
• Start-Ups
• Product Marketing
• Email Marketing
• Social Networking
• Marketing
• Social Media
• Online Marketing
• Content Development
• Content Strategy
• Marketing Strategy