Lucia dello
Co-founder and Director @Anicca Ai & Insights
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WORK HISTORY
Co-founder and Director @Anicca Ai & Insights
Building data intelligence products that turn e-commerce and business data into actionable insights. Creator of Armadello, our Shopify-approved analytics platform, and now applying 25 years of data analytics expertise to our AI agent marketplace.Leading data architecture, analytics product development, and AI model training for Anicca Insights. Designing the data layer that powers both Armadello\'s advanced attribution and Secret-Agents.AI\'s intelligent agent outputs.Key projects:Designed and built Armadello from concept to Shopify approvalPostgreSQL data warehouse architecture for multi-platform e-commerce dataAdvanced attribution modelling and analytics reportingData strategy for AI agent training and output qualityUX/UI design for data visualisation and agent interfacesBringing rigorous data science principles to make AI outputs reliable, accurate, and genuinely useful for business decision-making.Anicca Insights is the SaaS and AI product company spun off from Anicca Digital\'s 18-year digital marketing heritage. We\'re solving the #1 barrier to AI adoption: making it simple enough that everyone actually uses it.Our Products:🤖 Secret-Agents.AI – Ready-made AI agents that require no prompting or technical expertise. Just fill in a form and get professional results instantly. Armadello – Shopify-approved ecommerce analytics platform with AI-enhanced attribution, fixing the data gaps that cost retailers revenue. Agency White-Label Platform – Turn AI into your next revenue stream with your own branded AI agent marketplace.
EDUCATION
Institute of Certified Bookkeepers
AICB, Dip Self Assessment, Bookkeeping and self-assessment tax returns
Lancaster University
Master’s Degree, Operational Research
University of Surrey
Bachelor’s Degree, Economics
ABOUT LUCIA DELLO
I\'m an award-winning data analyst who helps eCommerce brands turn messy data into profit-driving insights. After nearly three decades in analytics – and winning Digital Women\'s 2025 Data Specialist of the Year – I\'m genuinely still not bored of this work. If anything, eCommerce keeps throwing up new challenges that keep me engaged and excited.What makes my approach different? I\'m one of the few analysts who combines advanced analytics with qualified bookkeeping expertise. This dual skillset means I spot revenue opportunities and cost efficiencies that others miss. I don\'t just tell you what\'s happening in your data – I show you exactly how it impacts your bottom line.Over the last few years, I\'ve transformed complex data into actionable insights for 25+ eCommerce brands, ranging from female-founded startups to enterprises turning over £50M+. I specialise in the tough stuff: marketing attribution accuracy, ROAS optimisation, stock management for high-SKU brands, customer retention strategies, and Black Friday discount planning. I\'ve also built proprietary WooCommerce and Shopify reporting dashboards (now marketed as Armadello) that give brands the clarity they\'ve been missing.My background spans Barclays, credit risk analytics, and a decade running my own bookkeeping and analytics practice. I\'ve spoken at Brighton SEO and Retail Spring Fair, interviewed 21 eCommerce experts for an industry podcast series, and contributed to white papers on digital transformation.Anicca AI & Insights have just launched Armadello on the Shopify app store. https://apps.shopify.com/anicca-insights-armadello our eCommerce insights dashboard and we\'re developing AI agent solutions. I\'m also available for selective part-time consultancy work.Let\'s connect if you\'re an eCommerce brand struggling with data chaos, or if you\'re simply curious about what your data could actually tell you.
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