Lucia Schuyler Morris
Senior Director, Content - MSFT @ Carat
- Role
- Senior Director, Content at Carat
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lucia Schuyler Morris
As a Senior Director at Carat, I specialize in crafting and executing innovative content marketing strategies and media partnerships for some of the most iconic brands within P&G’s portfolio, including Old Spice, Tide, Bounty, Olay, Secret, Crest, and more. With a deep focus on multicultural work, film partnerships, and media innovation, I drive impactful storytelling that resonates across diverse audiences and channels. Leveraging my expertise in content strategy and partnership development, I collaborate with leading platforms, talent, and creators to deliver campaigns that not only meet business objectives but also push the boundaries of traditional advertising. My role encompasses everything from strategic ideation to execution, ensuring that our work drives brand growth, enhances audience engagement, and delivers measurable results. At the intersection of media, creativity, and technology, I am passionate about shaping the future of branded content, always striving to deliver meaningful, culturally relevant experiences that connect with consumers on a deeper level.
Experience
Senior Director, Content
Jun 2025 — Present · New York, NY, US
Education
NYU School of Professional Studies
Project Management
Boston University
Bachelor of Science (B.S.)
Skills
- Marketing Strategy
- Social Media
- Social Networking
- Social Media Measurement
- Performance Analysis
- Time Management
- Teamwork
- Marketing
- Advertising
- Email Marketing
- Digital Marketing
- Public Speaking
- Research
- Social Media Outreach
- Tumblr
- Management
- Social Media Marketing
- Community Management
- Powerpoint
- Microsoft Excel
- Data Analysis
- Microsoft Powerpoint
- Leadership
- Microsoft Office
- Sales
- Event Planning
- Microsoft Word
- Blogging
- Project Management
- Customer Service
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