Lucía Cerboni

Marketing Manager @Penguin Random House Grupo Editorial

Miami, FL, US

Manage author publicity initiatives and media tours while concurrently overseeing publicity and marketing campaigns for multiple titles- Utilize Graphic Design software, including Adobe Photoshop, Illustrator, InDesign, Premier, and Acrobat, to create diverse marketing materials, such as sales documents, ads, social content, newsletters, and assets for accounts and authors- Ensure the company\'s active participation in trade shows, book fairs, and author events by cultivating and strengthening relationships with media, bloggers, influencers, and other marketing partners- Maintain and update the PRHGE website and landing pages as necessary, generate compelling text, image, and video content for all social media and professional accounts, and promptly respond to customer inquiries- Streamline workflows, generate reports, implement tools, and enhance the invoicing process to ascertain organizational efficiency- Take charge of email marketing plans for customers, media, and readers while managing social media channels for Penguin Libros US and Libros Origen.