Lucia Balerdi
Growth & Data-Driven Marketing Strategy | MBA Candidate at Fordham Gabelli School of Business | Peer Advisor for Fordham University within the Marketing Area
- Role
- Strategic Marketing Specialist at Armis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lucia Balerdi
I am a Strategic Marketing Specialist passionate about helping brands grow through the power of data and creativity.I’m currently pursuing my MBA at Fordham University Gabelli School of Business with a focus on Marketing and Systems. I serve as Co-President of Fordham Women in Business, leading initiatives that empower women in leadership and foster professional growth, and as a Peer Advisor for MBA students at Fordham University, providing guidance on professional development.I bring international experience across leading companies including Bodegas Bianchi, Ernst & Young, Anheuser-Busch InBev, Kavak, and Mercado Libre, where I developed skills in marketing strategy, data analytics, pricing and campaign optimization. Most recently, I completed a summer internship at Armis, a global cybersecurity company, where I turned data into insights that improved campaign performance. I’m now continuing with the company as a part-time Strategic Marketing Specialist while completing my studies.Driven by the impact I see marketing has on people’s everyday decisions and behaviors; I am motivated to design strategies that connect business goals with real customer needs. My main goal is to keep learning every day. I aspire to grow personally and professionally by working collaboratively, taking ownership of projects, and always giving my best.
Experience
Strategic Marketing Specialist
Aug 2025 — Present · New York, NY, US
I develop and manage multiple dashboards and performance reports to monitor campaigns, budgets, webinars, and website metrics, delivering actionable insights to leadership. By analyzing engagement data across various marketing initiatives, I identify key trends and recommend optimizations that enhance campaign ROI. Additionally, I design and manage a centralized marketing website, streamlining processes and ensuring consistent alignment with brand standards.
Education
University of Toronto
Study Abroad, Bachelor's degree, Economics
2018 — 2019
Fontbonne Boston
Study Abroad
2014 — 2015
Jesus & Mary School
Bachelor of Modern Languages, Secondary
2010 — 2015
Fordham Gabelli School of Business
Master of Business Administration - MBA, Marketing
Universidad Torcuato Di Tella
Bachelor's Degree in Economics, Economics
2016 — 2019
Thornton High School
Study Abroad
2009 — 2010
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