Lucia Page

Senior Manager, Marketing Technology

Role
Senior Manager, Marketing Technology at Homesite Insurance
Location
Medford, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lucia Page

We need workplaces where systemic barriers are dismantled, employees are empowered, and where all are welcome and can rise. My mission is to make that happen.I am a dynamic leader with a proven track record in program management, adept at driving initiatives to enhance employee and customer experiences. Throughout my career, I have prioritized Diversity, Equity, Inclusion, and Belonging (DEIB), integrating these principles into my work both professionally and personally. My dedication to fostering a culture of inclusion and belonging has earned recognition and praise and inspires others to create inclusive cultures where every individual feels seen, valued and heard. Through my efforts, I actively advance DEIB initiatives, fostering a more inclusive workplace environment and enriching the overall employee experience within the organizations I serve.CORE COMPETENCIESDEI Strategy & Tactics | DEI Certified | Employee & Customer Experience | Product Management | Strategic PlanningDEI HIGHLIGHTS- 2024 AmFam Group All4One Winner- Appointed to serve as President, AmFam Group\'s Women\'s Business Resource Group- 2022 Inaugural Winner of the Dreams Foundation\'s Community Champion Award for Homesite Insurance- Hand-selected to serve on AmFam\'s BRG Strategic Planning Committee member responsible for developing National BRG framework- As Lead of Women Rock Tech, Homesite\'s Women\'s BRG, I transformed Homesite’s resource group for women, from a grassroots effort into an enterprise-driven business resource group; increased membership growth by 52%, event attendance by 120% and established an NPS score of 76- Developed and coordinated the launch of Homesite’s IT Buddy Program, a new hire onboarding program that has welcomed over 200 new employees and contributed to cutting the onboarding timeline in half.STRENGTHS- DEI strategy- Program and project management- Change management- Metrics, reporting and data analytics- Marketing and communications- People leader- Relationship builder- Stakeholder management- Process improvement- Budget and P&L management

Experience

  1. Senior Manager, Marketing Technology

    Homesite Insurance

    Jun 2025 — Present · Boston, MA, US

Education

  • University of Iowa

    BA, Communication Studies

    1992 — 1996

Skills

  • Online Advertising
  • Project Management
  • Revenue Forecasting
  • Email Marketing
  • Team Management
  • Online Campaign Management
  • Advertising Operations
  • Department Budgeting
  • Management
  • Analytics
  • Ad Serving
  • Account Management
  • Leadership
  • Behavioral Targeting
  • Advertising
  • Doubleclick
  • Display Advertising
  • Rich Media
  • Dfp
  • Campaign Management
  • Salesforce.com
  • Dart for Publishers
  • Real-Time Bidding
  • Retargeting
  • Rtb
  • Cross-Functional Team Leadership
  • Digital Marketing
  • Digital Media
  • Web Analytics
  • Recruiting
  • Third Party Vendor Management
  • Saas
  • Trafficking
  • Operations Management
  • Dmp
  • Dsp
  • Crm
  • Mobile Advertising
  • Video Advertising
  • Strategic Planning

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Lucia Page — Senior Manager, Marketing Technology at Homesite Insurance in Medford, MA, US | Unifers