Lucia Chen

About Lucia Chen

20+ years spanning cross-cultural product design, platform systems, and creative…

Experience

1. Co-founder & Executive Creative Director

   Unimagined Co

   Aug 2024 — Present · U.S., JP

   UNIMAGINED Co. is a cross-cultural design studio and creative consultancy, with team members based in the U.S, China, and Japan.We help brands and cultural organizations communicate with clarity and emotion through thoughtful design and storytelling.I guide the creative direction across brand identity, illustration, and visual storytelling — setting the vision and ensuring every expression reflects clarity, culture, and emotion.This is what we do best: • Brand identity & digital product design• Narrative illustration & content storytelling• Cross-cultural creative consultingWe believe great design begins with understanding — and becomes powerful when it not only looks good, but feels right, functions well, and connects across cultures.I’m in the early stages of developing Design Begins with Understanding — a book examining how design, culture, and empathy shape the way we experience the world.

Education

• Hubei Institute of Fine Arts (HIFA)

  Bachelor

Skills

• Art Direction
• User Interface Design
• Visual Design
• 创意定位
• User-Centered Design
• Logo Design
• Interaction Design
• Graphics
• Experience Design
• Illustration
• Graphic Design
• Industrial Design
• Copywriting
• User Experience Design
• 视觉设计
• 平面设计
• Creative Direction
• 用户体验
• Mobile Devices
• Mobile Design
• 交互设计
• E-Commerce
• 图形
• User Experience
• 移动设计
• 艺术方向