Luci Cheung
Partnerships Development Manager @Leicester Tigers
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WORK HISTORY
Partnerships Development Manager @Leicester Tigers
Leicester, GB
ABOUT LUCI CHEUNG
Senior commercial leader with 20+ year\'s experience building and activating successful sports partnerships with UK and global brands.Caterpillar Inc, CAT Footwear, Flogas UK, Aurum Holdings (Goldsmiths/Mappin & Webb), NBTY Europe (Holland & Barrett), Mattioli Woods, Breedon, Nottingham Building Society, Hafele, GE, Global Payments, John Lewis, LeoVegas, Fox\'s Glacier Mints, Chester Barrie, Crusha, Yakult, Actiph Water, Nuffield Health, The Tumeric Co, J&J Global Fulfilment to name a few.Proven track record of driving revenue growth, leading high-performing B2B sales and sponsorship teams, and developing strategic alliances that deliver meaningful brand impact and commercial value.At Leicester Tigers Rugby Club, I lead commercial strategy and partner engagement, working across sectors to secure and grow partnerships that resonate with fans and deliver results for brands. Skilled at crafting integrated sponsorship solutions, leading negotiation and deal structuring, and translating partnership vision into tangible outcomes.I am passionate about the power of sport to connect communities and brands, and thrive on creating collaborations that elevate experiences for partners, supporters and stakeholders alike.
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