Luc Hancock
Head of Community @Spendesk
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WORK HISTORY
Head of Community @Spendesk
Berlin, DE
Lead CFO Connect, a global executive community of finance leaders, operating as a strategic growth, insight, and revenue engine for Spendesk- Manage a team of 2 and own community strategy across Slack, events, content, partnerships, and lifecycle programs- Produce the annual CFO Connect Summit registrants in 2025) alongside monthly executive virtual events and curated leadership in-person dinners across Europe- Built and scaled the sponsorship and partnership program, securing strategic deals that made the community cost-neutral within two years- Published flagship industry reports and benchmarking studies, generating 1,100+ downloads and strengthening category authority- Integrated AI and analytics into community operations (Slack intelligence, tool mapping, GTM insights), improving member experience and internal decision-making
EDUCATION
French American International School (San Francisco, CA)
International Baccalaureate
University of Oregon
Bachelor of Arts (B.A.), Public Relations (Major), French (Minor)
SKILLS
ABOUT LUC HANCOCK
I build communities that drive measurable business outcomes, including increased revenue and retention, enhanced product insight, and strengthened brand authority.At Spendesk, I lead CFO Connect, a global network of finance leaders. Built as both a strategic growth engine and a standalone profit center, the community drives sponsorship revenue, strengthens brand affinity, surfaces market intelligence, influences go-to-market decisions, and supports ARR expansion and retention.Across my career, I’ve worked at the intersection of community, customer marketing, and strategic marketing in SaaS, fintech, AI, and gaming. My focus is always the same: developing community into a core business asset.Originally from San Francisco and now based in Berlin, I bring over a decade of experience building and scaling communities in the the U.S. and Europe, working across markets, cultures, and international leadership teams.I’m open to speaking engagements, advisory work, and strategic community consulting.
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