Luca Valeri
Emea F & B Sales Area Manager @EPTA GROUP
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WORK HISTORY
Emea F & B Sales Area Manager @EPTA GROUP
Milano, IT
Drive business development across EMEA for Iarp vending machines and IoT-enabled F&B solutions- Define commercial strategies, manage tenders, and monitor profitability- Lead relationships with vending operators, food producers, and local Sales Managers- Collaborate with R&D and Marketing to develop innovative IoT solutions- Implement go-to-market strategies for IoT-enabled products.
EDUCATION
Università degli Studi di Torino
Bachelor’s Degree in Business Administration, Business Administration
Ekis - The Coaching Company
Executive Program in Business Negotiation
Ascom
Food safety and hygiene controls.
I.I.A.C. Istituto Internazionale Assaggiatori Caffè
Italian Espresso Tasting Course
Istituto tecnico industriale Quintino Sella
High School Diploma, IT and Telecommunications
SKILLS
ABOUT LUCA VALERI
Vending is changing. The real challenge? Making innovation work in the real world.With 15+ years in vending and Ho.Re.Ca, I help operators and partners turn technology into tangible business results—improving efficiency, reducing energy consumption, and enhancing the customer experience.Throughout my career, I’ve worked on complex international projects across EMEA, combining commercial strategy with a pragmatic, hands-on approach.What makes the difference is not just the solution itself, but how it is adopted.I strongly believe that the future of vending lies at the intersection of: Smart technology Sustainability & energy efficiency User experience…but above all, people. What I bring: Business development & go-to-market strategies across EMEA Strong experience in vending & unattended retail Cross-functional team leadership Focus on real, measurable resultsI’m always open to exchanging ideas, exploring new opportunities, and discussing how innovation can create real value in vending. Let’s connect.
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