Lucas Yang
Lifecycle Marketing Manager @Felix
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WORK HISTORY
Lifecycle Marketing Manager @Felix
Toronto, ON, CA
EDUCATION
Carleton University
Bachelor of Arts - BA, Business law
George Brown Polytechnic
Postgraduate Degree, Strategic Relationship Marketing
ABOUT LUCAS YANG
With a robust marketing background, keen eye for data-driven strategies and deep understanding of Lifecycle Marketing, specialization in leveraging owned channels to drive customer retention, engagement, and lead generation. Proficient in Braze and Salesforce Marketing Cloud (SFMC), responsible for strategizing and launching automated and triggered flows that aim to enhance customer engagement and drive funnel growth. In addition, supported the Lifecycle Marketing strategy for key GTM\'s, promotions and product launches. Previously at Wealthsimple, a strong emphasis on cross-functional collaboration with teams such as Creative, Data Science, Engineering, Product, Growth, UX, and CS to launch products and develop nurture flows that deliver measurable results. Supported the launch of Wealthsimple Tax, Max-Out-Monday Promotion, Dividend Reinvestment Feature, Pine x Wealthsimple Mortgages. Within my journey in fintech and prior experiences in advertising, have deepened my knowledge in audience segmentation, marketing strategy and product development. Outside of work, I enjoy building my stock portfolio, working on a sustainable startup, playing guitar, and enjoying a cold IPA. To sum myself up in 3 words: funny, humble, ambitious. Let\'s chat!
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