Lucas Shapiro
Senior Social Media Producer/Content Creator
- Role
- Content Creator at TikTok
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lucas Shapiro
I lead social media strategy and content development at All The Smoke, one of the most influential brands in sports media. From headline-grabbing viral moments to deep-cut storytelling, I help shape the voice and visibility of our shows across platforms.In two years, I’ve driven explosive audience growth and revenue wins across every major channel:Instagram: 100% growth (600K → 1.2M)TikTok: 258K → 1M YouTube & Twitter: nearly doubledThreads: 0 → 275K in under a yearFacebook: 0 → 200K+ in three months & secured full monetizationMy expertise sits at the intersection of athlete storytelling, content strategy, and platform growth. Whether collaborating with talent, directing rollout campaigns, or reverse-engineering viral content, I combine creative instinct with data-driven platform fluency.I also create under where I am currently documenting my journey to making 100 free throws in a row. Based in Los Angeles, I’m passionate about helping brands and creators find their voice, build authentic communities, and scale with intention.Let’s connect if you’re looking to elevate your content strategy or explore collaboration opportunities.
Experience
Content Creator
May 2020 — Present · Chicago, IL, US
Created in May 2020 & grew the account from 0 to followers. In 2022, the account amassed 43 million views- Executed brand partnerships with Great Clips, Amazon Prime Video, Starry, Zoma, The Ridge and more- Produced basketball content series around player development, film analysis, betting, and opinions content
Education
DePaul University
Master's degree, Communication
2016 — 2018
University of Missouri-Columbia
Sport Management
2012 — 2016
Skills
- Sportstec
- Writing
- Css
- Event Planning
- Video
- Basketball Coaching
- Student Mentoring
- Digital Media
- Social Media Marketing
- Public Speaking
- Basketball
- Photoshop
- Sports Management
- Livetype
- Social Networking
- Final Cut Pro
- Microsoft Office
- Sports Writing
- Social Media
- Synergy Sports Technologies
- Html
- Video Editing
- Event Management
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