Lucas Kurenai
Senior Product Designer @Avenue Code
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WORK HISTORY
Senior Product Designer @Avenue Code
Montreal, QC, CA
At one of North America’s largest sports e-commerce ecosystems, I lead design initiatives that shape how customers discover, shop, and personalize their experiences online. In this role, I bridge strategy, design systems, and experimentation - collaborating across teams to bring consistency and innovation to every step of the journey, from product discovery to checkout.I partner closely with data and analytics teams to validate ideas through A/B testing and behavioral insights, ensuring each interaction feels not only elevated but also accessible, responsive, and grounded in real user behavior, being as thoughtful as possible in a design that directly impacts millions every day.
EDUCATION
Centro Universitário UNA
MBA, MBA em Marketing Estratégico e Branding
Awari
Bacharelors Certification, User Experience Design
Centro Universitário UNA
Bacherlor's Advertising, Relações Públicas, Publicidade e Comunicação Aplicada
SKILLS
ABOUT LUCAS KURENAI
I’ve always been fascinated by how design can turn something messy into something intuitive. That curiosity has taken me across industries like sports, gaming, food, legal, and education while designing digital products that scale to millions of users.Along the way, I discovered a love for building consistent systems that solve-problems to complex platforms and for mentoring new designers as a postgraduate instructor. Today, I focus on creating experiences that balance business growth with usability, and I’m especially curious about how AI and UX will shape the next generation of digital products.When I’m not designing, you’ll usually find me watching hockey games (go Habs!), playing Final Fantasy XIV, or practicing my French.If you’re working on digital products that connect people through sports, shopping, or culture, I’d be happy to connect.
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