Lucas Hull
Director of Technical Operations | Turning Complex Operations into Scalable Systems
- Role
- Director of Technical Operations at Norcal Cannabis Company
- Location
- Santa Rosa, CA, US
- LinkedIn followers
- 500 followers
About Lucas Hull
I specialize in designing and operating enterprise systems that connect complex, real-world operations to reliable data and scalable technology.As Director of Technical Operations, I lead enterprise platforms supporting manufacturing, distribution, finance, and compliance in a regulated supply chain environment. My work sits at the intersection of operations, systems, and data, ensuring that business processes, system behavior, and reporting outputs remain aligned.I have experience across ERP systems, operational platforms, and analytics infrastructure, including end-to-end ownership of system integrations, data pipelines, and reporting frameworks.Key areas of focus:• Enterprise systems ownership (ERP, compliance systems, sales platforms)• Cross-system integrations and API-driven data architecture• Data platform design (BigQuery, reporting models, KPI frameworks)• Operational process design (order-to-cash, inventory lifecycle, production workflows)• Financial systems alignment (COGS, revenue reconciliation, margin modeling)• Data integrity, governance, and system-of-record strategyI focus on building systems that reduce operational friction, improve data reliability, and enable better decision-making at scale.
Experience
Director of Technical Operations
Apr 2025 — Present · Santa Rosa, CA, US
Led ERP implementation and integration across sales, inventory, manufacturing, and finance workflows• Designed and managed cross-system integrations between ERP, compliance systems, and sales platforms, resolving inventory sync and transaction integrity issues• Built and governed data architecture supporting enterprise analytics, including data warehouse design, KPI frameworks, and reporting pipelines• Established data integrity and reconciliation processes across operational and financial systems• Translated complex operational workflows into system configurations and scalable process designs• Oversaw vendor platforms and integration strategies, including system selection, implementation, and optimization• Developed reporting frameworks for unit economics, inventory performance, and operational KPIs
Education
Westminster High School
High School Diploma
1996 — 2000
Management & Strategy Institute
Project Management Essentials Certified (PMEC)
2020 — 2020
Carroll County Career and Technology Center
Vocational Certificate, Digital Communication and Media/Multimedia
1998 — 2000
The Art Institutes
Bachelor of Science - BS, Visual Effects and Motion Graphics
2010 — 2011
The Art Institutes
Associate's degree, Specialized Technology
2002 — 2004
Skills
- Compositing
- Visual Effects
- Photoshop
- Animation
- Video Production
- After Effects
- Maya
- Motion Graphics
- 3d
- Final Cut Pro
- Premiere
- Traditional Animation
- Film
- Illustrator
- Nuke
- Computer Animation
- Flash
- Video
- Teaching
- Communication
- Composure
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