Lucas Heart

About Lucas Heart

Marketing and Digital Media leadership.

Experience

1. Marketing Communications Manager

   Roehl Transport

   Sep 2012 — Present · WI, US

   Directly responsible for developing strategic marketing plans including advertising campaigns across print, digital and out-of-home media. Managed SEO, SEM, Display, Social Media, email and database marketing & automation and remarketing, and developed the content strategy. Currently lead several teams focused on these efforts and remain accountable for the top-line interest in driver employment, including the tracking, reporting and presentation of results and budget. Led the team that implemented and drove the strategy behind the site’s organic growth, as well as the methodology used to automatically deliver jobs to job boards, landing page strategy, site conversion opportunities and content. Implemented an internal employee website; managed a team of editors and writers responsible for hundreds of news and informational articles. Strategized and created content, including copywriting, editing & publishing for external & internal audiences. Wrote and released press releases; managed relationships with media and journalists. Planned the lead management system and secured marketing automation platform. Built, managed and led vendor relationships including multiple advertising agencies, design firms and production houses. Served on numerous interdepartmental and cross-functional teams.

Education

• Wisconsin School of Business

  BBA, Marketing & Communication Arts: Radio TV Film

  1996 — 2001

• Marshfield High School

  High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1993 — 1996

Skills

• Market Research
• Editing
• Microsoft Word
• Digital Media
• Ppc
• Corporate Communications
• Leadership
• Copywriting
• Public Speaking
• Strategic Communications
• Team Building
• B2b
• Direct Marketing
• Online Advertising
• Internal Communications
• Media Planning
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Networking
• New Business Development
• Advertising
• Market Planning
• Web Analytics
• Social Media
• Integrated Marketing
• Employee Benefits
• Marketing Communications
• Facebook
• Marketing
• Non-Profits
• Online Marketing
• Coaching
• Business-to-Business (B2b)
• Strategic Planning
• Brand Development
• Nonprofits
• Project Management
• Marketing Strategy
• Customer Service