Lucas Goodbody
SVP, Group Strategy Director @ Leo Burnett
- Role
- SVP, Group Strategy Director at Leo Burnett
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lucas Goodbody
I’m an energetic and collaborative strategist who drives creative thinking, people, and business. Brands that matter have a point of view on people, culture, or their category.Great work usually combines the relatable and the unforgettable.
Experience
SVP, Group Strategy Director
Aug 2023 — Present · New York, NY, US
Clients: Miller Lite, Bank of America, new business
Education
Williams College
Art History, English
Miami Ad School
Account Planning Bootcamp
Hyper Island
NYC Master Class
Skills
- Brand Management
- Social Media
- Creative Briefs
- Ethnography
- Qualitative Research
- Marketing
- Digital Strategy
- Consumer Behaviour
- Social Media Marketing
- Creative Strategy
- Digital Marketing
- Relationship Marketing
- Consumer Insights
- Creative Direction
- Brand Assessment
- Interactive Marketing
- Digital Media
- Promotions
- Customer Insight
- Strategy
- Marketing Research
- Creative Development
- Brand Development
- Advertising
- Outdoor Advertising
- Integrated Marketing
- Quantitative Analytics
- Quantitative Analysis
- Brand Architecture
- Advertising Research
- Market Research
- Art Direction
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