Lucas Courtney
Account Director @Tmw
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WORK HISTORY
Account Director @Tmw
Bristol, GB
I have partnered with leading brands including BMW, MINI, HMRC, Alphabet, Vodafone, and Greene King to deliver digital programmes that drive growth and create meaningful connections. My role spans strategy, optimisation, and analytics - always with a focus on turning insight into measurable business impact.
EDUCATION
Weston College
Foundation degree, Art and Design
University of West London
Bachelor's Degree, Graphic Design (illustration and visual communication)
University of West London
Bachelor of Arts (BA), Advertising
SKILLS
ABOUT LUCAS COURTNEY
I’m an Account Director with 8+ years of experience helping brands grow through smarter digital strategy, optimisation, and customer experience design. My background spans conversion rate optimisation, analytics, and performance marketing — always with a focus on turning insights into measurable improvements in engagement, conversion, and revenue.I’ve led digital programmes for BMW, MINI, Rolls-Royce, Vodafone, and Greene King, managing complex stakeholder groups and cross-functional teams across creative, paid media, and technology. From A/B testing and site optimisation to large-scale web redesigns, I bring a mix of strategic insight and hands-on expertise with tools like Google Analytics, SEO, CRM, and UX optimisation.Highlights include leading the MINI Virtual Retailer Platform project, which extended the brand’s new digital design language and went on to win a Webby Award.
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