Lucas Alberg

About Lucas Alberg

Experienced Media Professional interested in Interactive Marketing & Relationships, integrating traditional media & new media - targeting new audiences.Project Management Experience• Managed social media communications; increased OPB Facebook presence over 1,200 percent, achieving the largest fan base for any public broadcasting service in the United States • Organized & set up live-audience broadcasts of the OPB Radio program, Think Out Loud• Expanded sponsorship opportunities to a new & emerging internet fan base with the opbmusic.org music service• Coordinated radio & online departments to develop promotions & public relations strategies across platforms, producing comprehensive & integrated messaging• Planned & Organized sponsorships & marketing campaigns including partnerships with festivals such as MusicFest Northwest & Pickathon• Worked with Amazon PR team on the Harry Potter & the Deathly Hallows launch in July 2007• Co-directed the measurement & analysis portions of the Microsoft’s Worldwide Partner Conference in 2007 & 2008• Managed client relationships including high level Microsoft VPs• Managed & led the roots rock band, The Beautiful Train WrecksCommunications Experience• Developed content for web, social media & strategy implementation including Facebook, Twitter, Google analytics & Blogging• Created & directed entire PR plans from concept to execution; created media kits, press releases, postcards & other promotional items for films & company • Wrote radio & television advertisements & PSAs; briefs; bulk email• Conversational SpanishVolunteer Experience Volunteer, Webvisions Conference, Portland, OR (2010)Peace Corps Volunteer in Bolivia (20••••04)• Helped to design & create sustainable community gardens & greenhouses• Taught rural school children principals of basic sanitation & the importance of protecting the environmentSpecialties: Project Management, Social Media Communications, New Media, Event Planning, Web Design and Development, Product Development, Content Creation, Promotional Writing, Sponsorship Opportunity and Negotiation

Experience

1. Director of Marketing and Public Relations

   Central Oregon Community College

   Aug 2024 — Present · Bend, OR, US

Education

• The University of Kansas

  BSJ in Journalism; BA in Psychology; International Advertising Diploma, Journalism, Advertising, Psychology

  1997 — 2001

• Portland Community College

  One Year Certificate in Web Design & Development, Web Design & Development

  2010 — 2010

Skills

• Digital Marketing
• Marketing Strategy
• Blogging
• Event Planning
• Marketing Communications
• Facebook
• Online Marketing
• Social Media
• Copywriting
• Project Management
• Advertising
• Marketing
• Spanish
• Press Releases
• Brand Development