Lucas Hicks
Sr Director of Marketing, West Region, Hilton Grand Vacations
- Role
- Senior Director of Marketing at Hilton Grand Vacations
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Lucas Hicks
As the Senior Director of Marketing for the West Region at Bluegreen Vacations, I oversee the strategy, execution, and optimization of marketing campaigns and initiatives that generate leads, increase sales, and enhance customer loyalty. With over 5 years of experience in the hospitality industry, I deeply understand the market trends, customer needs, and competitive landscape that shape the success of our vacation ownership products and services.I am passionate about delivering exceptional customer experiences and creating lasting relationships with our guests and owners. I leverage my expertise in marketing research, customer relationship management (CRM), and customer retention to design and implement data-driven and personalized marketing solutions that drive value and satisfaction. I also lead and coach a team of talented and motivated marketing managers and representatives, who share my vision of excellence and innovation. Together, we have achieved significant results in terms of revenue growth, performance improvement, and customer satisfaction.
Experience
Senior Director of Marketing
Jan 2025 — Present · Las Vegas, NV, US
Skills
- Marketing Strategy
- Team Management
- Online Marketing
- Performance Improvement
- In-House Marketing
- Hospitality Industry
- Lead Generation
- Social Media Marketing
- Management
- Team Building
- Direct Marketing
- Hospitality
- Sales Management
- Leadership
- Marketing Research
- Marketing
- Performance Management
- Crm
- Interviews
- Marketing Management
- Email Marketing
- Sales
- Customer Retention
- Customer Service
- Online Advertising
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