Lucas Wyckoff

About Lucas Wyckoff

I am currently a Senior Manager, Client Sales & Insights at Circana, where I…

Experience

1. Client Insight Analyst

   Circana

   Jan 2024 — Present · Chicago, IL, US

   Deliver weekly performance reports across multiple business units, analyzing different metrics like sales, units, dollar/unit share, and competitive trends across major retail channels • Conduct monthly 4P-based business desk reviews analysing sales metrics at the category, brand, sub-brand, and SKU level to identify growth drivers, headwinds, and actionable market insights • Support cross-functional stakeholders like Sales Managers and Insight Managers with custom ad hoc analyses, synthesizing data from different models like POS, PNL, and CLA to inform strategic decisions and retailer negotiations • Collaborate with sales teams to influence annual promo planning, leveraging historical performance, market dynamics, and holidays/events• Attend client-buyer meetings to support category discussions, enhancing the client’s presence and narrative in retail conversations • Act as a trusted on-site partner and platform expert for Circana’s proprietary tools, training team members, troubleshooting issues, and translating data into strategic recommendations• Utilize syndicated and custom data models to generate compelling insights on category health, competitive benchmarking, and market opportunitiesPlatforms/Tools used: Circana (POS, PNL, CLA), RSi, Microsoft Excel, Microsoft PowerPoint, Outlook, Teams

Education

• The Hong Kong University of Science and Technology

  Study Abroad, Business Administration and Management, General, Chinese Studies

  2016 — 2016

• Donghua University

  Study Abroad, Chinese Studies, Economics

  2017 — 2017

• Yonsei University

  Study Abroad, Economics, Korean Studies

  2017 — 2018

• Tulane University

  Bachelor's degree, Majoring in Finance and Management, Minoring in Chinese and Economics

  2014 — 2019